Jun 04, 2023  
2019-2021 General Catalog and Student Handbook REVISED 
    
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2019-2021 General Catalog and Student Handbook REVISED [ARCHIVED CATALOG]

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BUS 285 - Principles of Marketing

3 credits

This course provides a general overview of the field of marketing. Topics include marketing strategies, channels of distribution, marketing research, and consumer behavior.

Note: Course may be used in Area V for AS/AA degrees


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