Aug 06, 2026  
2026 - 2027 General Catalog and Student Handbook 
    
  Catalog Home
  General Information
  Admission and Records
  Financial Information
  Academic Policies
  Academic Programs
  Health Science Programs
  Career Technical Programs
  All Programs
  Course Descriptions
  Adult Education & Workforce Development
  Student Handbook
  Forms
  Appendices
  Campus and Instructional Site Locations
  College Directory
  2026 - 2027 Academic Calendar
  2026 - 2027 General Catalog and Student Handbook
  Archived Publications
HELP
2026 - 2027 General Catalog and Student Handbook

BUS 285 - Principles of Marketing

3 credits

This course provides a general overview of the field of marketing. Topics include marketing strategies, channels of distribution, marketing research, and consumer behavior.

Note: Course may be used in Area V for AS/AA degrees